We are an award-winning plastics company, and Mr. Lid is our first branded product, so we were new at the marketing and merchandising end of the process.
We needed a true partnership, a relationship built on trust, with a company with a sterling reputation and that had done – and seen – it all. Norman Direct was the perfect choice. They do what they say they’ll do. They thoroughly reviewed our program and understood the value and the consumer appeal of our Mr. Lid – how it solves a commonplace consumer problem (people just lose the lids on their storage containers).
With Norman Direct, we found the perfect team for us. They explained the process, managed our expectations, and moved our efforts along quickly and efficiently. In less than a year, Mr. Lid is in retail, across the country.
Now, it’s on to the next level for Mr. Lid, with Norman Direct.
Keith Everson - CEO SussexIM